Built for Pakistani COD Brands

Finally know what your
brand actually made.

Connect PostEx settlements, Meta ads, and your expenses. See your real net profit — after returns, ad spend, and every cost — in real time.

Join the Waitlist Chat on WhatsApp

Free to join · No credit card required · Founding rate locked for life

Net Profit
Rs 1.4L
After returns, ad spend & all expenses
Real ROAS
3.11x
Settlement-based
Return Rate
35.5%
⚠ Above 20% threshold
Delivered Revenue
Rs 2.3L
60 orders delivered
CAC
Rs 1,223
Per delivered order

↑ Real data · Everpure Organics · Last 30 days · via ProfitPath

The Problem

You're making decisions
without the full picture.

Every Pakistani COD brand owner knows this feeling. You think you're profitable. Then month-end hits.

📦
CPR reconciliation takes hours
Every PostEx settlement means 2–4 hours in Excel. Matching tracking numbers, calculating returns, figuring out net received. Every. Single. Week.
"I spend my Sunday reconciling instead of growing."
📉
Meta says 4x ROAS. Bank says otherwise.
Meta counts clicks and pixel fires. It can't see the 35% of orders that get returned at the door. Your real ROAS is almost always much lower.
"We were scaling a campaign that was losing money."
😶
Net profit is a mystery until month-end
Revenue is here. Ad spend is there. Salaries somewhere else. Returns in PostEx. Nobody has it all in one place. You're flying blind every single day.
"I thought we made Rs 2L. We actually made Rs 40k."
The Reality

Pakistani e-commerce
by the numbers.

The market is growing fast. But most brands don't know if they're actually profitable.

Market Size
$7.7B
Pakistani e-commerce in 2024
COD Dominance
95%
Orders are Cash on Delivery
Failed Deliveries
60%
Orders don't complete successfully
ROAS Gap
6x→1.5x
Reported vs actual net ROAS
Social Sellers
100k+
Brands with no financial visibility
RTO Cost
Rs 600
Lost per failed delivery
Product Tour

See ProfitPath in action.

Every screen built for Pakistani COD brands. Real data. Real decisions.

Overview
Your complete financial picture — at a glance.
Every number that matters, calculated from actual settled data. Not estimates. Not approximations. Real profit.
  • Delivered Revenue after returns
  • Net Profit after ad spend + expenses
  • Real ROAS from actual settlements
  • CAC per delivered customer
  • Revenue trend by week/month
PostEx Integration
Upload CPR. Get instant reconciliation.
Drag your PostEx settlement PDF. Every tracking number, status, and amount is extracted in seconds. No Excel. No manual matching.
  • PDF auto-parsing in seconds
  • Delivered vs returned auto-categorized
  • Net amount per settlement calculated
  • Orders matched by tracking number automatically
  • Duplicate CPR detection
Meta Integration
Real ROAS. Not Meta's number.
Connect your Meta account once. Ad spend syncs automatically by campaign. See which campaigns are actually profitable based on delivered revenue.
  • Auto-sync by date range or preset
  • Campaign and ad set breakdown
  • Impressions, clicks, CTR, CPC
  • ROAS calculated on settled revenue
  • Already-synced duplicate protection
Order Management
Every order. Every detail. One place.
Create orders manually or import from CPR. Auto-book on PostEx. Track status from confirmed to delivered or returned — with full revenue and profit visibility.
  • SKU-based order reference system
  • Auto-booking on PostEx on creation
  • Status tracking with filters
  • Revenue and profit per order
  • Bulk select and delete
Product Catalog
Your full product catalog with COGS and margins.
Add every product with its SKU, variant, price, and cost. ProfitPath calculates your margin automatically and uses COGS across all profit calculations.
  • Product catalog with SKU and variants
  • COGS per product for accurate profit
  • Margin % auto-calculated
  • Used in order profit calculations
  • Add and manage products in seconds
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ProfitPath Orders
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↓ Scroll to explore
How It Works

Up and running
in 10 minutes.

No technical setup. No developer needed. If you can upload a PDF and log into Meta — you can use ProfitPath.

01
Create your account
Add your brand name, logo, and products with their cost prices. Takes 5 minutes.
02
Upload your PostEx CPR
Drag and drop your settlement PDF. All orders, statuses, and amounts are extracted automatically in seconds.
03
Connect Meta Ads
One-time connection. Ad spend syncs automatically by campaign. No manual entry ever again.
04
See your real numbers
Dashboard updates instantly. Real ROAS, net profit, return rate, CAC — all calculated from actual settled data.
Pricing

Simple, honest pricing.
Founding member rates.

Lock in your rate for life. First 30 days completely free — no card required.

Starter
Rs 2,499/mo
Rs 4,999/mo after launch
For brands getting started with financial clarity.
  • Up to 200 orders/month
  • 1 user account
  • PostEx CPR auto-import
  • Core dashboard
  • Expense tracking
  • Email support
Join Waitlist
Most Popular
Growth
Rs 4,999/mo
Rs 9,999/mo after launch
For active brands running paid ads and scaling.
  • Up to 1,000 orders/month
  • 3 user accounts
  • PostEx CPR + Leopards Soon
  • Meta & TikTok auto-sync
  • Full dashboard + Meta performance
  • WhatsApp support
Join Waitlist
Scale
Rs 9,999/mo
Rs 19,999/mo after launch
For multi-brand operators who need full control.
  • Unlimited orders
  • 10 user accounts
  • Multi-brand management
  • All integrations
  • Onboarding call
  • Dedicated WhatsApp support
Join Waitlist
Common Questions

We know what
you're thinking.

"Is my data safe?"
Your data is encrypted and hosted on secure cloud infrastructure. We never share it with anyone. You own it completely.
"What if I'm not technical?"
If you can upload a PDF and log into Meta, you can use ProfitPath. Average setup time is 10 minutes. We'll help you on WhatsApp.
"We already use Excel."
Excel doesn't sync with PostEx. Excel doesn't pull Meta ad spend. Excel doesn't update in real time. ProfitPath does all three automatically.
"What couriers do you support?"
PostEx is live and fully integrated. Leopards and TCS integrations are coming soon. More couriers added based on demand.
"How is this different from Shopify analytics?"
Shopify tells you what you sold. ProfitPath tells you what you actually made — after returns, ad spend, COGS, and every expense. Built for COD, not card payments.
"Can I cancel anytime?"
Yes. No lock-in, no contracts. Cancel from your dashboard in one click. Your data remains accessible for 30 days after cancellation.
Early Access

Join the waitlist.
Founding member pricing locked.

ProfitPath is in final development. Join the waitlist and get founding member pricing — 50% off, locked for life. First 30 brands get free onboarding.

No spam. Just launch updates and your early access invite.

Stop guessing. Start knowing.

You don't have to. Join the waitlist. Lock in founding member pricing.

Join the Waitlist — Free Chat on WhatsApp →

Early access · Founding member pricing · Built in Pakistan, for Pakistan 🇵🇰